Leading online casino games supplier and aggregator Relax Gaming has teamed up with iGaming operator Ellmount Gaming in a deal that will significantly expand its footprint in key territories.
Under the terms of this newly sealed partnership, Relax will provide Ellmount’s Malta-licensed online casino, CasinoRoom, with access to its portfolio of proprietary titles.
The deal covers hit Relax online slots such as Top Dawg$ and Dead Man’s Trail as well as award-winning Money Train 2.
Casino Room was launched in 2005 as Ellmount’s flagship instant play online casino. The digital gambling venue currently features more than 1,200 titles from leading industry suppliers, which now include Relax.
As mentioned earlier, the online casino is licensed by the Malta Gaming Authority and operates in all MGA jurisdictions. It also holds a license from the Swedish Gambling Authority, Spelinspektionen, and provides its services in Sweden’s regulated iGaming space.
Relax’s collaboration with Casino Room will help the provider further expand in the Swedish market and is fully in line with its ongoing Nordics expansion campaign. As part of that same effort, the supplier of varied proprietary and third-party content for the iGaming industry recently entered into a supply agreement with Danish casino operator and legendary amusement park company Tivoli and its online gaming operation.
Deal Comes as Testament to Relax’s Value
Commenting on their alliance with Ellmount and Casino Room, Relax CCO Daniel Eskola said that they have a “track record of pushing the boundaries in game development” and that they are confident their reputation will further grow thanks to their collaboration with the major operator.
Mr. Eskola went on to note that this new deal comes as a testament to the value the provider brings to the table for both the iGaming operators and the studios they work with and that they are excited to see their partnership with Ellmount blossom in the coming months.
Ellmount CMO Mery Blomqvist added that further expanding their offering with a key partner like Relax marks an important step for them and that they look forward to seeing the provider’s “intuitive designs and innovative gameplay” attract new players from a host of demographics to their Casino Room operation.
This is the latest in a host of important partnerships announced by Relax in recent months. A few weeks ago, the company lauded a newly signed alliance with PokerStars, the leading online poker brand of Irish gambling powerhouse Flutter Entertainment.
It was also not long ago when the content maker and provider strengthened its ongoing relationship with LeoVegas with the launch of the BLAST! mechanic that will be exclusively available to the operator’s players. The new engine is designed to allow players skip animations and standard spins of the reels, while also enabling them to auto-play multiple online slots at once. Action pauses every time a bonus round or a special feature is activated.
Source: Relax strikes Ellmount Gaming deal, Relax Gaming Newsroom, September 29, 2021
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