Online casino content maker and supplier Pragmatic Play has expanded its Azure collection of live casino titles by recently adding ten new Blackjack tables.
Five of the newly introduced tables are already live and five are set to be rolled out by the end of the month.
Pragmatic Play ventured into the live casino sector in early 2019. Up until that point, the company had primarily been focused on developing online slots, but had decided it was time to expand into new verticals to better position itself for continued growth in the rapidly growing online gambling industry.
The provider’s live casino portfolio has been growing from strength to strength over the past two years, and the recent introduction of ten new Blackjack tables came as the latest move to demonstrate its growth in this lucrative sector.
Pragmatic Play’s Blackjack Azure tables promote a feature-rich gameplay of excellent quality. They are packed with a host of betting options, while an elegant atmosphere strives to deliver an immersive gaming experience that is difficult to match.
All of the provider’s live casino games are streamed from its dedicated Live Studio in Bucharest via 4K camera technology.
A Key Revenue Channel
Commenting on the recent launch of new additions to their Azure suite, Pragmatic Play Chief Business Development Office Yossi Barzely said that the popularity of the range has seen it “swiftly establish itself as a key revenue channel in our Live Casino offering.”
He went on to add that with “a classy, serene setting artfully created to provide the player with a feeling of grandeur, Blackjack Azure offers an unforgettable Live dealer experience” and that they are very pleased to expand their offering this further.
Pragmatic Play currently produces up to five new online slots per month, along with its live casino and bingo content. All of its products are available through one single API integration.
News about Pragmatic Play’s expanded Blackjack Azure range emerged shortly after the company announced the launch of a dedicated live casino environment for Kindred Group’s flagship online casino and betting brand Unibet.
Unibet players can now access a number of the provider’s live dealer tables, including Blackjack and Roulette ones. The games are delivered in a bespoke environment with the operator’s branding and design.
The launch of the dedicated environment further deepened Pragmatic Play’s existing relationship with Kindred and many of its iGaming brands.
Over the past several months, the major provider has signed multiple live casino supply deals with leading iGaming companies, including Novibet, GGPoker, and Betway, to roll out its content across a wider gambling audience.
Source: PRAGMATIC PLAY EXPANDS AZURE RANGE WITH 10 NEW BLACKJACK TABLES, Pragmatic Play Newsroom, July 8, 2021
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