Online casino games developer Playson has increased its Romanian footprint through a recently formed partnership with leading local operator MaxBet.ro.
The deal will see Playson supply its wide range of online slots to the online gaming and sports betting brand. This new agreement significantly enhances the content supplier’s already strong Romanian presence, while also bolstering MaxBet.ro’s offering.
Smash-hits such as 3 Fruits Win: Double Hit, Wolf Power: Hold and Win, and Legend of Cleopatra: Megaways, Playson’s first ever game to be equipped with the iconic mechanic, will all soon become available with the Romanian operator.
MaxBet.ro was founded in 2002 and has continuously expanded its operations to become one of the leaders in the provision of both retail and digital gambling services in the local regulated market. Aside from its agreement with Playson, the operator has also recently announced a similar supply deal with major content provider and aggregator Relax Gaming.
As for Playson, it launched its content in the Romanian online casino market in 2019 after obtaining a Class II license from the Romanian National Gambling Office (ONJN). Since then the company has teamed up with multiple operators that are authorized to conduct iGaming and sports betting activities in the country.
A Welcome Step
Commenting on their partnership with MaxBet.ro, Playson Sales Director Blanka Homor said that the operator occupies a leading position within the key Romanian market, so teaming up with it is a welcome step for her company.
Ms. Homor went on that their offering has continued to expand and improve in recent weeks with the launch of an innovative range of new mechanics and online slots, so they “have no doubt that it will prove to be highly beneficial for our new partner.”
MaxBet.ro joins Baumbet and Platinum Casino among the Romania-facing online gambling operators that offer Playson’s content to their players.
Victor Rusinov, CEO at MaxBet.ro, said that they are thrilled to be adding content from Playson which has established itself as “a world-class provider boasting an extensive and varied array of products” that have been highly successful around the world.
Mr. Rusinov added that they look forward to working alongside their newest content partner and have no doubt this collaboration will bring a myriad of benefits to both companies in the coming period.
Aside from enhancing Playson’s footprint in the Romanian market, this new deal demonstrates the online casino games maker’s growing strength in the CEE region and beyond. As pointed out, the company has recently significantly bolstered its library of titles and collection of related software and has expanded its international footprint with important partnerships.
Source: Playson Signs Comprehensive Deal With MaxBet.Ro, Playson Newsroom, May 27, 2021
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