Online casino games maker and provider Pariplay has launched its products with major gambling operator Codere in the Colombian regulated market as part of a deal the two companies struck last fall.
Titles by Pariplay have recently made their debut on the games tab of Codere’s Colombia-facing website as the Malta-based studio looks to cement its position in the lucrative LatAm market.
Last year’s agreement with Codere was one of a series of such deals that would see Pariplay launch its content in Colombia. The partnership will also see the provider integrate its games with Codere’s Mexican business. It should be noted that Pariplay first entered Mexico in early 2020.
Established in 2010, Pariplay is a leading online casino games maker and aggregator. The company currently offers more than 120 proprietary online slots and thousands of gaming titles from third-party developers via its Fusion aggregation platform.
Pariplay is part of the larger Aspire Global Group. It has offices in Malta, Bulgaria, Israel, Gibraltar, and India and is licensed and regulated by the Gibraltar Gambling Commission, the Malta Gaming Authority, the UK Gambling Commission, the Romanian National Gambling Office, and the New Jersey Division of Gaming Enforcement.
Aside from Europe and the US, Latin America has been a market Pariplay has been looking to expand significantly in in the past several years.
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Commenting on their latest big milestone, Pariplay Chief Commercial Officer Christine Lewis said that they see the Latin American region as a “market with great growth potential” and that their partnership with Codere Colombia will help them increase significantly the audience for their games in that region.
She went on to say that by launching their titles with “such a leading presence in the market,” they are confident the performance of their portfolio will continue to hop from strength to strength.
Codere is one of Spain’s leading retail and digital gambling operators. The company also boasts a strong presence in Mexico, Colombia, and other major Spanish-speaking markets.
Of teaming up with Pariplay, Sarit Adania, Casino Product Manager at the operator, said that the provider’s slots will help them diversify their existing offering in the Colombian market and that they know these games are already popular in the country.
The official went on to say that this is an alliance that will certainly bear fruit for the two involved parties in “a region that is seeing online gaming grow at a rapid pace.”
Codere operates in Colombia’s regulated online casino and betting space under its Codere Apuestas brand. The company is licensed and regulated by the country’s national regulator, Coljuegos.
It should also be noted that Pariplay’s recent expansion in Colombia is consistent with its parent company’s overall growth strategy across Latin America. The provider’s sister operation, BtoBet, which Aspire purchased last year in a €20 million deal, has too seen rapid growth in Colombia having signed supply deals with top-tier operators in the market such as William Hill and Betfair.
Source: Pariplay games go live in Colombia with Codere, Pariplay Newsroom, May 14, 2021
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