Lightning Box Celebrates Colombian, LatAm Debut with Betsson

Innovative Sydney-based online slots developer Lightning Box has debuted its content in Colombia’s digital gaming market via its long-time distribution partner SG Digital, news emerged Friday.

The studio has launched two of its most popular recent releases with leading operator Betsson, with those two being Blown Away and Dragon Palace.

The latter game already enjoys great popularity with land-based Colombian players. Dragon Palace had been launched across brick-and-mortar casinos in the South American country alongside Lost Temple, another of the developer’s hit slots, via Inspired’s aggregation platform.

Betsson, a major multi-brand online casino and sports betting operator in multiple regulated markets across Europe, ventured into Colombia’s regulated iGaming space in the summer of 2020 when it acquired a 70% stake in locally licensed operator Colbet.

Colbet, through its site, provides both online casino and wagering products to local players. The brand was one of the first to receive a license from the local regulator, Coljuegos, after the reorganization of the Colombian market in 2016.

Established in 2004 by casino game development veterans Peter Causley and David Little, Lightning Box is a leading independent creator of content for both the online and land-based industries. The company’s products are present in multiple markets via its operator partners and major content aggregation platforms, including SG Digital, Microgaming, and Konami.

LatAm and Colombian Debut

Lightning Box’s launch with Betsson marks the studio’s first foray not just in Colombia’s digital gambling space, but also in Latin America’s.

Commenting on their latest big news, Lightning Box CEO and co-founder Peter Causley said that their online rollout in Colombia is a proof that their products have universal appeal in multiple markets. He went on to say that Colombia’s slots players have been enjoying two of their titles across land-based casinos for some time now and that they are excited to now be able to provide them with Lightning Box games on their personal devices, as well.

Of their choice of games to launch in Colombia, Mr. Causley said that Dragon Palace was a natural one to take live in the country’s iGaming market after its early success across physical casinos and that they hope the other game will go down just as well. He added that they also hope Colombia is the first of many Latin American countries to welcome Lightning Box’s games as the region continues to regulate.

News about the studio’s Colombian debut emerge shortly after it premiered its latest online slot – Silver Pride – in New Jersey’s regulated iGaming market as the latest big milestone in its US expansion. The games maker entered the Garden State in 2014 and has kept growing its presence there over the past seven years.

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