GAN announced that soon it will be providing its social casino and simulated gaming products to Seneca Gaming Corporation as part of the new partnership with the New York casino operator.
Seneca Gaming is a leading provider in New York and runs three of state’s leading casino establishments on behalf of Seneca Nation of Indians. GAN is set to replace its existing simulated gaming solutions with a higher quality products for the operator.
Another important element of the partnership is that the B2B software supplier will rebrand SGC’s social play-for-fun offerings for both desktop and mobile. This will happen via its core simulated gaming software and supply customer services for the users of the platform.
As part of the deal, GAN will provide the New York casino operator with marketing services, such as acquisition and retention marketing for SGC.
Chief commercial officer of GAN, Jeff Berman expressed his excitement for the opportunity to work with Seneca Gaming. He said: “We are very excited about the continued adoption of our Simulated Gaming software and eager to work in close concert with Seneca Gaming Corporation to further enhance the user experience for their players.“
According to Berman, the partnership will be very beneficial to SGC for the integration of GAN’s software will allow it to grow even more.
As said earlier, SGC is one of the leading casino operators in the state of New York and it is currently running Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in downtown Buffalo, and Seneca Allegany Resort & Casino in Salamanca.
Kevin Nephew, president and chief executive of SGC, said: “GAN’s ability to develop a customized solution from the bottom-up made them the right partner to help elevate our simulated gaming platform.”
He added: “We are pleased to have a trusted partner like GAN and look forward to relaunching this exciting play-for-fun experience for our loyal players in the near future.”
Last month GAN completed the acquisition of digital gambling operator Coolbet. GAN had to pay $175.9 million in cash and stock for the fast-growing digital gaming and sports betting brand.
GAN saw the potential in Coolbet, which has been in the gaming business for four years, during which it grew its presence across multiple markets with a particular focus on the Nordics, Canada and Latin America. The brand is also licensed by the Malta Gaming Authority.
The plans for acquisition were announced in November. GAN said back then that the digital gambling operator would help it venture into the fast-growing US B2C online gaming and sports betting markets.
In a press release, GAN stated that integration of Coolbet’s proprietary betting technology started ahead of the finalization of transaction.
Source: “GAN to power Seneca Gaming social casino” iGB North America, February 3, 2021
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